The 2013 Climbing Wall Summit will feature over 24 informative educational sessions to help answer those burning industry questions. Sessions are led by industry experts and are aimed at sharing knowledge, innovation, and best practices. Attendees can expect to leave these 75-minute sessions with new information to keep their businesses moving forward.
Presenter: Cameron Allen, Veracity Insurance Solutions
In this session, we will discuss the coverages and options available through the CWA Insurance Program
Presenters: Mark Fraser and Keith Nalepa, Flashed Sports
The purpose of this workshop is to give a broad macro view of what you will need to consider when looking at flooring for your facility. Design (phase one) should be included early in your facility layout as its implications reach outside the initial scope of just the flooring itself; much like the positioning of the front desk, change rooms, and climbing walls. The Flooring will also affect the flow of traffic through the facility and will dictate the facility shape. Building constitutes the construction (phase two) and we will give you the tools to understand how to do this properly in order to make your floor meet the rigours of a busy commercial facility. By the end of this workshop you will have all the information you need to design and build your own Bouldering Floor!
Presenter: Jason Grubb, Leave No Trace
Through belay tests, lead climbing clinics, and self-rescue workshops, it’s clear that climbing wall managers want their customers to feel adequately prepared and confident when transitioning into climbing outdoors. However, without the clearly posted guidelines of climbing gyms, new climbers are often intimidated by the nuances of crag etiquette. In the ever more competitive climbing wall industry, setting yourself apart from the competition is paramount to acquiring and retaining customers and this session illuminates the added value of providing Leave No Trace and Access Fund education to help expand your programmatic offerings. By doing so, your customers will feel better equipped to deal with common crag issues often unaddressed when learning to rock climb; issues like waste disposal, user conflict, pet management, de-vegetation, and the multitude of other issues facing rock climbers, today.
Presenter: Jerad Wells, Eldorado Climbing Walls
Moderated by Jerad Wells, CEO of Eldorado Climbing Walls, our panelists discuss their experience of designing their climbing gym to maximizing their return on investment. These climbing gym owners will discuss how their layout, product choices, use of social space, and programming initiatives drove the design process with the goal of maximizing member generation and retention. Panelists will represent gyms of several sizes, as well as new and existing facilities.
Presenters: Timy Fairfield (Futurist), Mike Palmer (Cascade Specialty), Nick Brown (Asana)
Join industry veterans Mike Palmer, Nick Brown, and Timy Fairfield for their panel presentation and discussion on the current trends in gym flooring. This is geared for new and current gym owners. You will develop a better understanding of Risk Management and how your floor design can minimize injuries for your customers. Learn about the importane of Pre-Construction Planning and not leaving your landing surface design and budget for last. The history of climbing gym floors will be discussed showing the evolution of gym floors. Hear from floor experts about how to design a landing surface to meet your needs and how you can be sure what your are buying will protect your customers and hold up. Ge a glimpse of what the future holds for floor systems and how we can keep our customers safe.
Presenters: Lauryn Claassen, Touchstone Climbing
The goal of this session is to facilitate a participatory forum in which gym owners and industry professionals will share what works and what doesn’t when it comes to Social Media. We will briefly cover the major Social Media platforms such as Facebook, Twitter, Instagram, Tumblr, Flickr, YouTube, Vimeo, Pinterest, FourSquare, Yelp, and RSS feeds. Then we’ll examine what works best to attain basic business goals such an increased membership, community building, information sharing. If you have something to learn or something to share, this session will be informative, engaging, and fun.
Presenters: Dough Dickens and Ernest Coletta, Futurist Climbing Consultants
Attendees will participate in a design discussion linking facility programming and profit potential while utilizing the experience, knowledge, and skills of the audience and presenters. The information presented will question climbing facility “norms” and participants will be asked to challenge their own assumptions. The questions, “What does layout / design have to do with it?” will be fully explored.
Presenters: Jeffery Bowling, Touchstone Climbing
The session will be an open discussion on the use of Rock Gym Pro in various facilities. This will be a chance for gym owners and managers to discuss their use of the software and share procedures and tips for the usage of Rock Gym Pro. This will cover all aspects of the software: data entry, POS, waiver stations, e-mail triggers, etc. We will also discuss how Touchstone uses the software, including our procedures for many of the functions of Rock Gym Pro.
Presenters: Kynan Waggoner and Chris Danielson, USA Climbing
The intent of this session is to inform the CWA membership about what we’ve been doing, where we’re going, and how we’re trying to make sure your facility is happy working with us.
Presenters: Ronnie Dickson, Prosthetic and Orthotic Associates
This session will cover an introduction into adaptive climbing. Adaptive recreation has become more popular in recent years, with perceptions both of the public, and those with disabilities changing to embrace a “can do” attitude. Climbing is a very accessible vessel for this group. Focus will be on sharing my own personal story of how climbing helped “empower” me with my disability, and how it can effect the lives ofothers with physical challenges. Education and techniques will be shared on conditions including Spinal Cord Injury, Blind, Amputation, Cerebral Palsy, among other physical challenges. Session will finish with models of successful adaptive programs, and ideas for getting involved in adaptive recreation and the resources that are available. Anybody interested in making climbing more accessible to others, sharing the sport, and making an impact in the community will benefit from this session.
Presenters: Arno Ilgner, Desiderata Institute
Most climbers take inappropriate risks; most climbing coaches create inappropriate learning situations for students. This causes increased fear and injuries for gym members and students. It also reduces the effectiveness of coaches.
To take appropriate risks, one must understand the learning process and understand the consequences of one’s decisions and actions. In climbing, we make many decisions that have consequences, the main consequence being falling. Falling can cause the worst fear and biggest injuries. By understanding falling experientially, by practicing it incrementally, gym members and coaches understand the learning process, are able to take more appropriate risks and create more appropriate learning situations.
Presenter: Charles “Reb” Gregg, Attorney
We will explore the essential elements of your visitor, or participation. agreement including “release” language, from title to signature and, using current case law as a guide, consider new developments in the law concerning these agreements.
Presenter: Charles “Reb” Gregg, Attorney
We will discuss new developments in the law of negligence and defenses to claims of negligence, including the duty of care owed by a gym and its staff, and the express and implied assumption of risks. New court decisions will be an important part of our discussions.
Presenter: Bob Angell, Attorney
When an accident happens in your gym, do you know what steps to take and when to take them? What you put down on paper? What you should say to the injured party? His or her family? His or her attorney? Your insurer? The media? And what information can or should be kept in-house? Attorney and CWA Board member Bob Angell leads this workshop on an important component of your risk management toolbox. Building on last year’s plenary session on crisis communications, the workshop will include discussion of incident reporting documents and hypothetical crisis situations. Come and share your own experiences.
Presenter: Hilary Harris (Evolution) and Cort Gariepy (Rockwerx)
Obtaining financing these days is not what it used to be. Banks have money to loan, but are still far more conservative than they once were. The days of walking into a bank with a good idea and some money down to secure funding for projects are over. Banks are looking for experience, solid business plans and financial personal guarantees. Selling your vision to the right team of private equity investors, developers and banks is fraught with challenges. This session will cover the highlights of what you need to do to secure financing for a gym in a post recession environment.
Presenter: Jordan Shipman, Louder Than 11
Climbing has always trended towards accessibility. The most accessible form of climbing is the climbing gym facility. Competition climbing is the best display of indoor climbing. Growing trends in the industry are individual gyms building their own unique comp brands. Creating comp media is an art form as much as it is a science. It’s more than sports action—it’s about producing media unique to your brand and most importantly telling a story. Building a great comp series can do a lot for your gym but executing the event is only half the battle. If a tree falls in the forest with no one to hear it—it doesn’t make a sound. Producing competition highlight reels are a great way to build marketing content and can be an essential component part of your long-term marketing strategy. This workshop aims to teach you how to produce better climbing competition media.
Presenter: Dr. Erik Rabinowitz, Appalachian State University
With the burgeoning of indoor climbing facilities and as the number of climbing wall users’ increases, so does the potential for health hazards (e.g., blood borne pathogens). This session will report the finding from a study conducted on the sanitation practices, procedures, and policies presently being used at University climbing wall facilities in the United States. An open discussion on best sanitation practice for climbing wall will occur. The presenter will present a checklist of sanitation considerations and practice recommendations for climbing wall managers to contemplation.
Presenter: JoAnne Carilli-Stevenson, ABC Kids Climbing
Many new businesses have spent countless hours and significant effort creating the business plan, fundraising, securing a location and launching the final product. The doors are finally open and…
These startups then realize that marketing is more than a couple events, social media and a few promotions. As you create the final product, a true understanding of your brand is essential for success, both in the near term and future. We will focus on the creation of a brand and how is drives the marketing effort. For example – Can you explain your logo? Or why your website has its structure/look? After a review of that concept, we will discuss some unique marketing ideas where the audience can decide if it fits the brand presented.
Presenter: Adam Brink, ABC Kids Climbing
Creating the complete climbing experience for youth climbers means getting them outside and feeling real rock. While it sounds like fun and easy to start a program, there are many factors to consider such as risk management, insurance, professional supervision, permits, child development, expectation setting and the fundamentals of Leave no Trace. Adam Brink will walk the attendees through all of these necessary fundamentals as he overviews some of the recent trips he has coordinated. Team ABC offers a full curriculum of outdoor opportunities including week long bouldering and rope camps throughout the US and Europe.
Presenter: Joe and Lara Grosjean, CityRock
As a commercial gym, we struggled with requests for discounted pricing, donations to non-profit groups, and how to support worthwhile organizations without being overwhelmed. As a values-based business with Community and Education as core values, we wanted to help organizations get new people into climbing but had limited resources to allocate. Come learn how we addressed these issues and created a way for our business to both “recycle” and generate new sources of revenue through partnerships with a local non-profit and local businesses. Please bring your best practices to share so we can learn how to refine what we’re doing. Based on the exchange of ideas from those present, you should leave with specific ways to be more integrated with your local business and non-profit communities. While commercial gyms may benefit the most from this presentation, the ideas are valid for any climbing program.
Presenters: Garrett Gregor, Team ABC Coach and Route Setter
Routesetting for youth is not as simple as additional foot holds or setting shorter jug routes. Many factors need to be considered so that youth feel challenged without being overwhelmed. Garrett will first review route setting qualifications necessary to set for youth. He will continue the discussion by reviewing a route setting program for a specialized gym such as ABC versus youth setting in a commercial facility. Participants will walk away with a solid understanding of what make a successful youth routesetting program.
Presenter: Zak Barron, Constant Contact
This information-packed seminar will show you how email marketing – the hands-on, low-cost marketing tool – can really help you drive your business success. Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.
Presenter: Alyssa Baris, Mountain States Employment Council
This presentation will provide an overview of key concepts in performance management. Participants will review the essential components in setting clear expectations, documenting performance behaviors and results, and providing ongoing coaching and feedback to employees. It will also address preparing for and conducting the performance appraisal discussion for optimal results. This session is intended for managers and/or small business owners looking for practical and effective ways to manage employee performance.
Presenter: Rick Vance, Petzl
This workshop will provide a basic framework for monitoring and maintenance specific to PPE typically used in climbing gyms. Workshop participants will learn manufacturer’s recommendations for care, maintenance, and inspection of life safety equipment specific to climbing gyms and training organizations. The course will cover basic skills and procedures for conducting equipment examinations, and producing inspection reports. Considerations for creating a thorough life safety equipment management system and inspection regime will also be covered.
Presenter: Bill Zimmermann, CWA
The CWA has developed a successful certification program for climbing wall instructors that is designed to be flexible and cost effective. The program can be integrated into an existing staff-training program or used as a turnkey program to generate program revenue at your climbing gym. The program is fundamentally an assessment of a climbing instructor’s ability to teach a new climber the skills necessary to be proficient in the gym environment. The program focuses largely on the legal, technical and pedagogical aspects of climbing instruction the certificant might encounter. Program topics covered include equipment use and inspection, client orientation and instruction, top rope skills, lead skills, bouldering and spotting, and emergency procedures. We will discuss the program and how you can get involved. We will spend considerable time fielding attendee’s questions. You can find more information on the CWA web site here: http://www.climbingwallindustry.org/index.php/standards/certification/
Presenters: Craig DeMartino, Ronnie Dickson, Tim O’Neill, Mark Wellman
What does it take to host adaptive climbing in your gym? Are there adaptive climbing resources and curriculum? How do you manage adaptive climbing in a gym setting? These questions and more will be explored by our panel of experts.
Presenters: Sasha DiGiulian, Jason Kehl, Paul Robinson, Chris Sharma
Join four of the industry’s premier athletes as they discuss what they look for in a gym, their best gym experience, and life as a pro climber. The session will end with questions from the audience.
Presenters: Bill Zimmermann, CWA
Do you manage a climbing gym or a climbing wall? Do you struggle with staffing, training, supervision, programming and all of the other responsibilities of your job? This roundtable discussion is for you. The purpose of this informal round table discussion is to address common issues faced by climbing gym managers across the industry and how those issues get managed. This session is well suited to those open to sharing information and providing feedback on operational practices, facility issues, and other concerns. Bill Zimmermann, of the CWA will facilitate this discussion and will address managers’ questions as needed.
Presenter: Mary Ann Kelly, RD
The Beyond the Rock series tries to promote the fun and adventure found in climbing by celebrating the various paths used in developing the skill sets needed to send that next climb. The gym environment provides a happy-fix to the climber who loves to dance on the rock, but how do we promote the peripheral fitness that builds up from mile hikes, altitude change and dinner celebrations that represent refueling, not weight loss? Repeating focused moves with limited time and distracting conversations can limit both safety and the cross training benefit possible when gym’s programs are limited to connecting the bolts. This session will encourage you to assess how your climbing gym supports varied training goals within your facility. Whether members are healthy and experienced or slowly returning from injury - or a newbie peaking in for the first time; create hidden stations that will support your members’ dreams (of improvement). Station strategies reviewed will include; Nutrition (fueling) and hydration, periodization and detraining, endurance & respiratory training and rest and recovery. This Beyond the Rock session will assess how your gym’s environment can change your site’s focus from being a climbing hub to a Climber’s hub.